At Hegen, we redefine the parenting experience with award-winning innovations tailored for mothers and their little ones. As a trusted brand in mother and baby products, our mission is to empower mothers in their breastfeeding journey and ease the transition into parenthood through meaningful products and services. Recognised as one of Singapore’s top 10 fastest growing companies, Hegen takes pride in creating practical solutions that combine thoughtful designs with functionality and sustainability for time-strapped parents.
About the Role
We are seeking a passionate and enterprising Sales & Business Development Manager to join our Commercial team. This role is pivotal in identifying opportunities for new business opportunities, expanding market presence, and forging strong partnerships that drive revenue and brand visibility. The ideal candidate brings a balance of strategic thinking, commercial acumen, and hands-on execution to deliver sustainable business growth. Join us on this exciting journey to establish the next pinnacle of Hegen's entrepreneurial journey as we foster sustainable growth and impact!
KEY RESPONSIBILITIES
1. Business Strategy & Growth
- Develop and execute business development strategies to expand the company’s retail and distribution footprint locally.
- Identify new business opportunities, potential markets, and partnership models that align with the company’s growth objectives.
- Analyse market trends and consumer insights to inform strategic decisions and uncover growth opportunities.
2. Channel & Account Management
- Strengthen relationships with key retail and distribution partners to maximize sales performance and brand visibility.
- Negotiate commercial terms, trade agreements, and joint business plans with key accounts to achieve volume, margin, and profitability targets.
- Lead account planning, forecast accuracy, and promotional execution across channels.
3. New Market & Product Expansion
- Collaborate with cross-functional teams to plan and execute market-entry strategies for new products.
- Evaluate and onboard new distributors or retail partners in line with brand positioning and channel strategy.
- Support product listing, pricing, and merchandising strategies to optimize visibility and sell-through.
4. Partnership & Stakeholder Engagement
- Build strategic partnerships with external stakeholders such as retail buyers and trade associations.
- Represent the brand in key business meetings, industry events, and trade shows.
- Provide market feedback to cross-functional teams to refine product and marketing strategies.
5. Performance & Reporting
- Monitor sales performance, ROI, and business KPIs, translating insights into actionable growth plans.
- Prepare and present regular business reviews and performance reports to management.
- Drive process improvements to enhance efficiency and speed-to-market.
REQUIREMENTS:
- Bachelor's degree in Business, Marketing and/or relevant field
- At least 5 years’ of experience in a business development, partnerships or corporate sales function within consumer goods or FMCG industry
- Minimum 2 to 3 years of people management experience, with demonstrated ability to lead and inspire a commercial team.
- Proven success in driving market expansion, establishing corporate partnerships and managing commercial negotiations
- Strong analytical, communication and presentation skills
- Excellent interpersonal and stakeholder management capabilities
- Entrepreneurial, creative and mission-driven, with the agility to thrive in a fast-paced environment and work collaboratively across teams
At Hegen, we are passionate about fostering a purpose-driven, inclusive and collaborative work environment where every team member can thrive. We’re committed to supporting personal growth and offering opportunities for career development at every stage of your journey.
Join us in realising our bold vision of impacting 100 million mothers worldwide through innovation, compassion, and excellence. If you’re inspired to make a difference and grow alongside a dynamic team, we would love to hear from you!
Apply now to embark on an exciting career with Hegen! Alternatively, you may submit your resume and cover letter directly to careers@hegen.com.