About us
Endowus is Asia’s leading fee-only wealth platform. Headquartered in Singapore, we are the first
digital advisor to span both private wealth and public pension savings (CPF & SRS), helping
everyone grow all their money with expert advice, institutional access to financial solutions, low & fair fees, and a delightful personalised digital wealth experience.
Our clients entrust us with a responsibility that goes far beyond technology or financial markets - they entrust us with their wealth - their livelihoods and ambitions of a better future for themselves and their loved ones.
Our mission is clear: help people invest better so they can live easier today, and better tomorrow.
The team has deep domain knowledge in finance and technology, bringing together decades of
experience from various banks and tech companies. We treasure our diversity in background and experience, and we look for people who share our beliefs in our mission.
About this role, responsibilities & ownership
Reporting to the Chief Marketing Officer, the Content Lead will be responsible for driving the
overall content strategy, leading the finance industry in creating topnotch, engaging and
empowering financial content to help people make better informed decisions today to invest
better for the future. You are a compelling storyteller and writer, and can strategically leverage our owned channels as well as break out into innovative formats and media types to further amplify these quality content across Endowus owned channels, including EDMs, and mobile app channels.
You are an experienced people manager, and you are passionate about people and team
development to bring each member to their fullest potential. You are passionate about making
data-driven decisions that can either help improve the engagement quality of your content as well as broaden the reach of it.
As the Content Lead, you’ll be responsible for driving the development of all content
communication assets and channels to amplify the Endowus brand across regional markets, as well as leverage webinars or in-person events to further nurture conversation and engagement. You need to be the champion to promote Endowus Research, a new AI-only insights platform targeted at serving HNW individuals and institutions. He/she will lead talent development for the content team, and effectively leverage individuals’ strengths and foster a culture of leadership and creativity from every chair.
- Identify, evaluate and implement strategic content opportunities, partnerships and initiatives to meet strategic objectives;
- Be the centre of control for Content Marketing Excellence, establishing strong knowledge management processes and governing best practices on SEO across both Endowus Insights and Endowus Research to drive organic traffic;
- Have a keen interest in the development of GEO / AEO strategies that can help propel our content and thought leadership to new heights as the space evolves;
- Partner content platforms, editorials and affiliates, to strategise seasonal, strategic and search-optimised content to drive engagement;
- Develop cross department synergies across the company to deliver on topline OKRsfrom a content perspective;
- Stay abreast of market developments and monitor the competitive landscape to positionthe company as the market leader. You will respond quickly and proactively to market intelligence and competitor feedback, steering content marketing strategies to remain market relevant and client-first;
- Orchestrate cross-channel content amplification from desktop to app effectively with a strong understanding of paid digital levers that can augment organic content growth;
- Partner closely with the Growth marketing team to analyse paid content performance and proactively use data insights to adjust approaches as necessary to optimise commercial impact;
- Establish marketing partnerships with Private Market / Hedge Funds FMCs to introduce a new revenue stream for partner campaigns tied to Endowus Research, and in-app marketing channels;
- Ability to crystallise product-market fit with a viable content strategy, stringing key investment concepts with personal investing goals, identify key target audience, and translate insights into clear strategic outcomes;
Requirements
- A bachelor’s degree, and at least 8 years of relevant work experience
- Experience leading and managing a team
- Strong design thinking, problem solving and communication skills
- Understanding of digital marketing channels including Google, Meta, LinkedIn, YouTube and others
- Ability to collaborate with and manage internal and external stakeholders
- Organised, meticulous and self-driven, with good time management skills, a strong sense of ownership and great attention to detail
- Knowledge and interest in personal finance and investing will be a plus
Investors, recognition and licensing
Endowus is Asia’s leading independent wealth advisor and investment platform. With entities licensed by the Securities & Futures Commission of Hong Kong and Monetary Authority of Singapore, Endowus is the first digital advisor in the region to span personal savings, private wealth and public pension (CPF & SRS in Singapore), helping investors – individuals, family offices, endowments, and institutions – grow their wealth holistically, with conflict-free advice and access to institutional financial solutions at low and fair fees, through a personalised digital wealth experience.
Founded in 2017, Endowus has raised a total of over US$130 million in funding from investors including UBS, EDBI, Prosus Ventures, Lightspeed Venture Partners, Citi Ventures, MUFG Innovation Partners, Singtel Innov8, Samsung Ventures, SBVA, Illuminate Financial, OSK Ventures, Z Venture Capital, and ACF - a joint venture between JLIN LLC and The Wells Investments. Endowus also has some of the largest billionaire family offices in Asia, as well as the founders and employees of Endowus.
Endowus continues to push the boundaries on innovation and democratising access, as it partners with 100+ global fund managers across public markets, private markets, hedge funds and alternatives to provide world-class solutions to its clients at a fair and transparent cost, delivered through Endowus’ fee-only business model. Endowus Private Wealth clients have access to a comprehensive range of expertly curated strategies in private markets and alternatives from firms such as Apollo, Blue Owl, Carlyle, CVC Partners, EQT, Harbourvest, KKR, Macquarie Asset Management, Partners Group, Oaktree, and many others.
Endowus’ leadership and growth have achieved global plaudits, including being one of three Singaporean WealthTech companies recognised on CNBC’s World’s T op FinT ech Companies 2025. The firm was also ranked 45th on The Financial Times’ High-Growth Companies Asia Pacific 2025 list and 9th on Singapore’s Fastest-Growing Companies 2025 list. It was also the leading WealthT ech provider on the Fortune Fintech Innovators Asia 2024 list, among 60 transformative firms in the region. Endowus was also named as part of the World Economic Forum’s (WEF) T echnology Pioneers 2023 and continues to serve as a Global Innovator within the community. The leadership sits on both the Longevity and Retail Investor steering committees.
The Endowus platform also secured several industry awards, including Asia’s Best Digital Wealth
Management and Hong Kong’s Best FinT ech Innovation in Asset Management (Asia Asset Management’s Best of the Best Awards 2025). Other regional accolades include Singapore’s Best Digital WealthManagement Experience (The Asset Triple A Digital Awards 2025), Best Digital Upgrade for enhancements made on the Endowus app (The Asset Triple A Digital Awards 2024), and Best WealthT ech Solution 2023 (Asian Private Banker 9th T echnology Awards).
The Endowus Group comprises Endowus' licensed companies in Hong Kong and Singapore, as well as Hong Kong-based multi-family office Carret Private. Endowus Group serves over a hundred thousand clients with content, advice and access. With group assets of over US$10 billion, it is one of the largest independent wealth managers in Asia. From a combination of providing 100% trailer fee rebates as direct cashback to clients, and fund fee savings from access to institutional share classes and exclusive funds, Endowus is estimated to help its clients save more than US$50 million in fees per year.
For more information, visit www.endowus.com/en-hk. Endowus HK Ltd is for Hong Kong residents only. For Singapore residents, please contact Endowus Singapore Pte Ltd or visit www.endowus.com.