Dexerto is a leading global digital media company reaching over 100 million monthly fans across gaming, esports, streaming, entertainment, and internet culture. We operate at the intersection of content, creators, and brands — delivering premium editorial, video programming, live experiences, and commercial partnerships that shape modern entertainment culture.
As our US commercial footprint scales, influencer and talent-led partnerships are a critical revenue growth pillar.
The Role
Dexerto is seeking a Senior Influencer Sales Lead to own and scale our US talent-led commercial strategy.
This is an individual contributor revenue-driving role for someone who has experiencing in selling large scale talent programmes. The ideal candidate will have sold talent deals at an agency, worked in influencer representation, or directly partnered with Talent Marketing and Influencer Marketing teams at brands.
You understand how talent partnerships are structured.
You know how to position creators commercially.
You’ve negotiated usage rights, whitelisting, amplification, exclusivity, and deliverables.
And you know how to turn relationships into revenue.
You will lead the development and monetisation of Dexerto’s influencer and talent partnerships across gaming, esports, streaming, and entertainment — working directly with brands, agencies, and creator representatives to build scalable commercial programs.
This is a senior individual contributor role with strong cross-functional visibility across Sales, Editorial, Production, and Integrated Marketing.
Core Responsibilities
Influencer & Talent Revenue Strategy
- Develop and execute Dexerto’s US influencer sales strategy
- Build scalable talent-led commercial offerings across branded content, sponsorship, live activations, and social integrations
- Identify new revenue opportunities leveraging creator access and platform authority
- Create packaged influencer solutions aligned to brand objectives (awareness, performance, cultural relevance)
Brand & Agency Development
- Build direct relationships with Talent Marketing, Influencer Marketing, and Brand Partnerships leads at US-based brands
- Proactively pitch talent-led partnership concepts to agencies and clients
- Translate brand briefs into compelling creator-driven proposals
- Drive pipeline growth specifically tied to influencer and talent revenue
Agency & Creator Commercialisation
- Maintain strong working relationships with talent agencies, creator managers, and representation firms
- Identify partnership-ready creators across gaming, esports, streaming, and mainstream entertainment
- Structure commercially viable talent agreements in collaboration with internal teams
- Negotiate rates, deliverables, usage rights, amplification terms, and timelines
Cross-Functional Leadership
- Partner closely with Sales to unlock influencer-led upsell opportunities
- Collaborate with Integrated Marketing on pitch decks and commercial narratives
- Align with Editorial & Video teams to ensure creative excellence and talent alignment
- Support forecasting and revenue tracking tied to influencer initiatives
Market Intelligence & Positioning
- Monitor emerging creator trends and shifts in brand spend across the influencer landscape
- Maintain strong awareness of agency rosters and representation movements
- Position Dexerto as a premium partner within gaming and entertainment influencer marketing
Candidate Profile
The ideal candidate will bring:
- 6–10 years of experience in influencer sales, talent partnerships, creator representation, or agency-side talent commercialisation
- A proven track record selling talent partnerships to brands or agencies
- Established relationships with US-based Talent Marketing / Influencer Marketing decision-makers
- Experience negotiating influencer contracts including usage, exclusivity, paid amplification, and performance KPIs
- Strong commercial instincts and revenue accountability
- Deep familiarity with gaming, esports, creator economy, and entertainment verticals
- Confidence representing a premium media brand in senior-level conversations
- High emotional intelligence and relationship-driven approach
- Comfort operating in a fast-paced, growth-stage environment
What Success Looks Like
- Influencer-led revenue becomes a defined and measurable growth stream
- Strong direct relationships with key US brand-side influencer marketing leads
- Repeatable commercial packages built around creator partnerships
- Tier-one creator collaborations that drive both revenue and cultural authority
Dexerto recognised as a serious player in gaming and entertainment influencer marketing
Why This Role Matters
Influencer marketing is no longer an add-on — it is a core brand investment channel.
This role will define how Dexerto monetises creator access in the US market. It requires someone who understands both sides of the table: how agencies package talent, and how brands evaluate ROI.
If you’ve been selling creators, building talent deals, and want to scale that impact within a global media brand — this is a high-visibility opportunity to build something meaningful.
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