About AnandBodh
At AnandBodh, we believe in blending ancient wisdom with modern wellness practices. Our mission is to promote holistic health, mindfulness, and mental well-being through curated services and experiences. We're now seeking a passionate Digital Marketing Executive who can amplify our voice online and help us reach individuals seeking balance and transformation in their lives.
Role Overview
We are looking for a results-driven Digital Marketing Executive to support the planning, execution, and optimization of our online marketing campaigns. You will play a crucial role in enhancing brand visibility, engaging our community, and driving leads through various digital channels.
The ideal candidate is both creative and analytical, with a deep understanding of digital marketing strategies, trends, and tools. If you're enthusiastic about wellness and technology, and know how to translate ideas into powerful online presence, we want to hear from you.
Key Responsibilities
Assist in formulating digital strategies to build meaningful connections with wellness-focused audiences.
Manage and grow AnandBodh’s presence across social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
Plan and execute paid advertising campaigns via Google Ads, Facebook, and other platforms to increase visibility and engagement.
Support SEO strategies, including keyword research, content optimization, and performance tracking.
Create and distribute newsletters, email campaigns, and promotional messages across digital platforms.
Contribute fresh, creative content ideas for blogs, social media, website updates, and digital campaigns.
Collaborate with the creative team to deliver high-quality visual and interactive experiences.
Track and analyze campaign performance using tools like Google Analytics and other web analytics platforms.
Stay updated on the latest trends in wellness marketing and adapt strategies accordingly.
Coordinate with external agencies and vendors to ensure consistent messaging and branding.
Requirements
Proven work experience as a Digital Marketing Executive or in a similar digital role.
Solid understanding of digital marketing concepts and performance-based campaigns.
Hands-on experience in B2C marketing, especially via social media, email, SEO, and Google Ads.
Familiarity with tools like Meta Ads Manager, Google Ads, Mailchimp, Canva, and CMS platforms.
Proficiency in web analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
Excellent content creation and copywriting skills.
Strong analytical thinking, creativity, and attention to detail.
Ability to manage multiple campaigns simultaneously.
Bachelor’s degree in Marketing, Communications, or a related field.
Why Join AnandBodh?
Be part of a purpose-driven team impacting lives through wellness.
Work in a creative and nurturing environment that values growth and innovation.
Opportunities to contribute to meaningful campaigns promoting mental health and well-being.