About Amplify
Amplify is one of the leading digital entertainment companies in the Asia Pacific region. As a young and ambitious company, we are focused on redefining the entertainment business for the 21st century. At Amplify, we create and develop commercial opportunities and audience engagement for some of Australia and Asia’s biggest online creators through media partnerships, live events, and social commerce, ensuring the growth of our talent.
As a global agency led by creators, we operate at the intersection of talent, content, and culture. With offices in Australia, the Asia Pacific region, the United States, and beyond, we collaborate with some of the world’s largest brands to craft innovative campaigns that resonate with youth audiences. Our specialties include influencer marketing, social content, and ongoing talent partnerships that leverage digital platforms.
The Role:
The Social Media Producer is responsible for idea creation and production to bring projects to life, producing
high-quality, engaging video content quickly with a focus on TikTok's unique style and trends.
- Build and maintain a distinctive voice across the brand’s TikTok accounts, ensuring audience-sensitive framing for internal and partner content.
- Collaborate with creators and the video team to ideate and produce TikTok-first content ideas and tactics.
- Engage authentically with the community through responsive and relatable community management.
- Serve as the primary contact for client communication and account management.
- Effectively pitch and sell creative ideas to clients and internal stakeholders.
- Work with the Creative Director on content strategy ideation and concept development.
- Plan original content with creators and clients, maintaining a consistent posting schedule.
- Track analytics weekly and monthly to optimize content performance.
- Own social growth, views, and engagement goals on TikTok, advising on tactics and strategy pivots.
- Build relationships with TikTok platform partners, implement best practices, and innovate with new platform updates.
Qualifications and Experience
- Minimum 3 to 5 years of social media and content creation experience, preferably with publishers, brands, or as a content creator, with experience in APAC/SEA clients considered a plus.
- Deep understanding of Gen Z, creators, and TikTok platform, with proficiency in using native iPhone tools, TikTok editing suite, and apps like CapCut to create content.
- Strong interest in user engagement data, ability to analyze metrics, and iterate content strategies based on success.
- Highly organized, proactive, and collaborative team player with excellent self-management and project management skills, capable of juggling multiple fast-turnaround projects.
- Demonstrated passion for social and digital entertainment, with a proven track record of delivering original successful video formats for platforms like TikTok, Instagram, and YouTube.